Friday January 19, 2018

Dell trying to become More "Hip" than Apple
  Posted by: Digg on Nov 14th, 2005 2:25 AM
Dell is trying to spice up its image--and turn around lagging sales growth--by shaking Apple Computer's hold on hipness, but it may be tough to match its smaller rival's flair. A recent Dell ad in Variety, Hollywood's trade magazine, had the word "Style" surrounded by jewels splashed across a glossy picture of a Dell portable music player.

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