Tuesday February 20, 2018

How Apple's Store Strategy Beat the Odds
  Posted by: Digg on May 18th, 2006 4:40 AM
When Apple Computer Inc. opened its first Apple retail store in 2001 in a shopping mall in McLean, Va., critics saw the initiative as an expensive, dubious gamble. But as Apple prepares to take the wraps off its latest, most ambitious store yet -- on New York's Fifth Avenue -- there are few doubters left about Steve Jobs's retail strategy.

Read More

View All Articles