Saturday February 24, 2018

How much would Pepsi pay to get Coke’s secret formula?
  Posted by: Digg on Jul 8th, 2006 3:21 PM
In the end, both Coke and Pepsi would likely be worse off if Pepsi had Coke’s secret formula and acted on it. So, maybe the executives at Pepsi were acting morally and honorably when they turned in the criminals stealing Coke’s secrets. Or maybe they are just good economists.

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