Friday February 23, 2018

Will StumbleUpon Slide Under FTC Advertising Disclosure Changes?
  Posted by: Digg on May 7th, 2012 5:18 AM
The challenge is with disclosure. On mobile apps, it declares when a stumbled piece of content is sponsored. On the browser toolbar version, it does not. As pages are served to users who click the “Stumble” button on their browser, advertisers using Paid Discovery have their pages mixed in with the organically-selected pages. There is no indication that the stumbled page was presented because someone paid for it to be there.

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